WhatsApp, SMS and AI voice for businesses in Zambia
Connect your own number to the official WhatsApp Business API, send SMS from your own sender ID on Zambian networks, and pay in kwacha from a wallet you top up by mobile money or card.
WhatsApp Business API in Zambia
Most of your customers already message you on WhatsApp. With the API, your whole team answers from one inbox on your existing number, you send approved updates (receipts, reminders, offers) to customers who opted in, and a chatbot handles the questions you answer every day.
Meta prices every WhatsApp message by its category (marketing, utility, authentication or service) and the country of the person receiving it. Marichi Talks shows you that price before you send, takes it from a pay-as-you-go wallet, and gives every number 1,000 free service messages a month.
- Your own +260 number, connected through Meta's sign-up
- Prices shown in kwacha before every send
- Support from a real person, on WhatsApp and email
Can I change the delivery address to Ndola?
10:21Yes. Send the full address and we will update order 4471.
10:22Bulk SMS from your own sender ID
SMS in Zambia goes out under your own approved sender ID, never a shared one. We prepare the application with your business documents (PACRA registration and TPIN), track the approval, and you send once it is approved: one-time codes, alerts, reminders and promotions, with a delivery report for every message.
Each sender ID is approved for a message type (transactional, promotional or OTP), so codes and alerts don't get held up behind marketing.
AI voice calls and RCS
An AI voice agent answers and places calls, looks up and updates your records during the call, and hands the caller to a person with a summary. RCS adds rich cards and buttons to the phone's own messages app, with SMS as the fallback.
- Account
- AC-20931
- Last payment
- ZMW 450 · 22 Oct
- Balance
- ZMW 0
Rules your messages follow in Zambia
Personal data is governed by the Data Protection Act No. 3 of 2021, overseen by the Office of the Data Protection Commissioner; telecoms by ZICTA. In practice: message people who agreed to hear from you, honour opt-outs at once, and keep customer data to what you need. Marichi Talks records opt-ins and opt-outs per contact so the next campaign skips people who said stop.
How we compare
Marichi Talks vs HelloDuty
An African call-centre and WhatsApp Business API platform with bulk SMS, USSD and CRM integrations.
Compare ComparisonMarichi Talks vs ChatDaddy
A WhatsApp-focused platform with inbox, AI agent, marketing, automation, CRM and shop modules, publishing setup guides for many countries.
CompareQuestions people ask
Can I pay in kwacha?
Yes. Your wallet is in ZMW, every price is shown in kwacha, and you top up by mobile money or card.
Which networks does SMS reach?
Messages go to customers on Zambian mobile networks under your approved sender ID; each message has its own delivery report.
Do I need to register my business first?
We verify your business once during sign-up. For SMS you also need your PACRA registration and TPIN for the sender ID application.
Can I keep my existing WhatsApp number?
Yes, as long as it is moved off the WhatsApp app; the API and the app cannot use the same number at the same time.
Keep reading
WhatsApp API
Connect your own number to the official WhatsApp Business API, reply as a team, send approved templates and automate chats, all from one console.
Read more ProductSMS
Send SMS in Zambia and Tanzania from your own approved sender ID: OTPs, alerts and promotions, with delivery reports per message and a developer API.
Read more ProductAI voice
An AI voice agent that answers calls and places them, looks up and updates your records mid-call, and hands the caller to a person with a summary.
Read more CountryCountries
Marichi Talks serves businesses in Zambia, Tanzania, Kenya, Zimbabwe and India. See what is live in your country, local rules, and how pricing works.
Read moreStart with your own number today
Sign up and connect WhatsApp in one sitting. The free trial includes credit for your first campaigns; after it, you pay only for what you send.
7 days free · no card needed