Send one message to many customers and see what happened to each

A broadcast in a few steps

A campaign brings together the three things WhatsApp asks for: an approved template, contacts who opted in, and a number in good standing. Choose the template, pick the audience, fill in any variables, and send.

• Send to a segment built from tags and attributes
• Personalise each message with the contact's own details
• Send straight away or schedule it for later

Only to people who said yes

Meta requires opt-in before you message someone, and customers who did not ask for a message tend to block or report it. Marichi Talks records opt-in and opt-out on every contact, and people who opted out are left out of campaigns.

Results per campaign

Each campaign shows how many messages were sent, delivered, read, replied to and failed. Failures show you numbers to clean from your list; replies show you whether the message landed.

Mind your quality rating and limits

Meta gives each number a quality rating based on how customers respond, and a messaging limit on how many unique customers it can start conversations with in 24 hours. Sending relevant messages to smaller, well-chosen segments keeps the rating healthy and lets the limit grow over time.