Know which messages reached people and which ones worked

Messages by category

WhatsApp messages fall into Marketing, Utility, Authentication and service conversations, and Meta prices them differently. Seeing your volume by category shows where your messaging, and your spend, really goes.

Delivery and read rates

A sent message is not a read one. Delivery rate tells you whether messages reached phones; read rate tells you whether people opened them. A drop in either is usually the first sign that a list needs cleaning or a message is not landing.

• Per number, when you run more than one
• Per campaign, with sent, delivered, read, replied and failed

Cost next to results

Every message has a price in your wallet, by country and category. Looking at results and cost together tells you whether a campaign was worth sending, and whether a cheaper Utility message would have done the job.

Results across channels

SMS has delivery reports for each message, and email records opens, clicks, bounces and unsubscribes. Each channel reports in the terms that make sense for it.