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RCS messaging

Rich messages in the phone's own messaging app

RCS brings images, cards and buttons to the default messaging app on many Android phones, under your verified brand, with SMS as the fallback when a phone cannot receive it.

What RCS is

RCS is the upgrade to SMS built into the messaging app many phones already use. Instead of plain text from a short code, the customer sees your brand name and logo, a verified badge, and messages with pictures and buttons, without installing anything.

Messages people can act on

A plain text alert tells someone something. An RCS card lets them do something about it there and then.

  • Rich cards with an image, title, description and buttons
  • Buttons that open a link, start a call or send a reply
  • A carousel of several cards side by side, such as products or options
  • Your verified brand name and logo at the top of the chat

SMS fallback built in

Not every phone or network supports RCS. When a message cannot be delivered as RCS, it goes out as SMS instead, so the customer still gets the essential information.

Where RCS fits next to WhatsApp

WhatsApp needs the customer to use WhatsApp. RCS reaches people in their default messaging app. Many businesses use both: WhatsApp for conversations with customers who prefer it, and RCS or SMS for alerts that must reach everyone.

One contact book, one wallet

RCS uses the same contacts, consent records and pay-as-you-go wallet as every other channel on Marichi Talks, so adding it does not mean a new tool to learn.

Questions people ask

Does the customer need to install an app?

No. RCS works in the messaging app that comes with the phone, where the phone and network support it.

What happens on phones without RCS?

The message is sent as SMS instead, so the customer still receives it as plain text.

Do I need to verify my brand?

Yes. RCS shows a verified brand name and logo, and that verification is done before you can send.

How do I start?

Contact us at hello@marichisolutions.com or on WhatsApp and we will walk you through brand verification and your first messages.

Start with your own number today

Sign up and connect WhatsApp in one sitting. The free trial includes credit for your first campaigns; after it, you pay only for what you send.

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