Write your templates once and know exactly where each one stands

Why templates exist

WhatsApp only lets a business message a customer first, or after the 24-hour customer service window has closed, with a template that Meta has reviewed. That keeps WhatsApp free of spam, and it means every reminder, alert or offer you send starts life as a template.

The right category for the message

Meta sorts templates into three categories and prices each message by its category and the recipient's country. Choosing the category that honestly matches the message helps it get approved.

• Marketing: offers, launches, announcements and re-engagement
• Utility: order, payment, delivery and appointment updates
• Authentication: one-time codes for logins and confirmations

Rich templates, personalised

Add a header with text, an image, a video or a document, and up to a few buttons that send a quick reply, open a link or start a call. Variables fill in details such as the customer's name or order number for each person.

Status you can see

After you submit, Meta reviews the template. Marichi Talks tracks each template's status, so you know which ones are ready to send, which are still in review and which need changes.

Move templates in bulk

Import templates from a file instead of typing each one, and export them to keep a copy or to reuse them on another number.