Pay for the messages you send, and see what each one cost

Top up the way you already pay

Add money to your wallet with mobile money or a card, in the currency you work in: ZMW, INR or TZS. Each top-up comes with an invoice that includes tax.

Priced per message, by country and category

Meta prices WhatsApp messages by the recipient's country and the template category, so a Utility update and a Marketing offer to the same person cost different amounts. Your wallet follows the same logic, and shows the price of each message.

• Marketing: offers and announcements
• Utility: order, payment and appointment updates
• Authentication: one-time codes
• Service: your replies inside the 24-hour window

1,000 free service messages a month

Each WhatsApp number gets 1,000 free service messages every UTC month. Those are the replies you send inside an open customer service window, which for many businesses is most of their day-to-day support.

See every charge

Every message has its cost recorded, so you can match what you spent to what you sent. SMS is priced per message part, and email and other channels draw from the same wallet.