Apply for the WhatsApp green tick with the right expectations

What the green tick is

The verified badge appears next to a business's name on WhatsApp. It tells customers they are talking to the real business, which matters most for well-known brands that people might try to impersonate.

It is not needed to use the WhatsApp Business API. Templates, chatbots, campaigns and the team inbox all work without it.

Meta decides, not us

No provider can grant the green tick or promise it. Meta reviews each application itself and makes the decision. Be careful of anyone who guarantees one.

As an official Meta Tech Provider, Marichi Solutions helps you check you are ready, submit the request, and understand the answer.

What Meta generally looks for

Meta does not publish an exact checklist, but in general it looks for a real, verified business that people are likely to search for by name.

• A verified business, with documents that match the business name
• A display name Meta has approved, matching the brand customers know
• Evidence the brand is well known, such as independent news coverage rather than paid or promotional articles
• A number in good standing, sending messages customers want

If the answer is no

A rejection is common and it is not permanent. It usually means Meta did not find enough evidence that the brand is widely known yet. Keep building that presence and apply again later. Meanwhile, your verified business name already shows customers who they are talking to.