Marichi Talks
What WhatsApp does for a business
Real businesses, what they set up on WhatsApp and what changed, with the numbers they reported.
WhatsApp in practice
Public examples of what businesses report after moving customer conversations to WhatsApp. Figures are as each business published them.
Choice ConnectFinance and insurance · IndiaFewer leads lost between the ad and the agent
A financial services firm put ads, follow-ups, routing and reporting on WhatsApp in one place, and cut the number of leads that went cold.
45% less lead churn
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GroMoFinance and insurance · IndiaDisputes, payments and upgrades handled in the chat, not in a ticket queue
A financial services company moved support tickets, membership upgrades and payment confirmations into guided WhatsApp flows connected to its CRM.
70% more efficient support resolution
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Rudraditya GroceriesRetail · IndiaA neighbourhood grocer where WhatsApp now brings in close to half of daily sales
A Delhi grocery store turned the shopping lists customers already sent on WhatsApp into an organised ordering channel, with weekly offers on top.
40-45% of daily sales come through WhatsApp
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SkullcandyEcommerce · IndiaCarts that used to be abandoned, recovered with a timely WhatsApp nudge
An audio brand's online store moved cart reminders, offers and order updates to WhatsApp after email and SMS stopped paying back.
150x return on WhatsApp marketing
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HomeLaneHome interiors · IndiaA booking chat instead of a long form: 300 more design consultations a month
A home-interiors company swapped its web form and callback for a WhatsApp booking assistant, and doubled its lead-to-order conversion.
900+ new qualified leads a month
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PhysicsWallahEducation · IndiaFour times the webinar attendance, from a reminder students actually read
An edtech company replaced low-performing email with WhatsApp ads, reminders, broadcasts and a chatbot, and saw leads, attendance and course sales multiply.
3x more leads from click-to-WhatsApp ads
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NMIMSEducation · IndiaHalf-finished applications, brought back with one WhatsApp message
A multi-campus university used WhatsApp reminders, event invitations and a chatbot to recover abandoned applications and fill its webinars.
5x more leads, over 45,000 qualified
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