WhatsApp in practice · Ecommerce

Carts that used to be abandoned, recovered with a timely WhatsApp nudge

An audio brand's online store moved cart reminders, offers and order updates to WhatsApp after email and SMS stopped paying back.

SkullcandyIndia22 October 2026

150xreturn on WhatsApp marketing

25-40%more abandoned carts recovered

3xengagement on messages sent

The problem

Shoppers added headphones and earbuds to their cart and left without paying. Email and SMS campaigns were not earning back what they cost, and the website's live chat was not reaching people once they had gone.

What they set up on WhatsApp

A cart reminder on WhatsApp 15 to 20 minutes after a shopper leaves without checking out
Offers broadcast to customers who had opted in
Order confirmations and delivery updates on WhatsApp instead of email and SMS

What changed

Recovery of abandoned carts rose by 25 to 40 percent, and messages saw three times the engagement. WhatsApp marketing returned 150 times what it cost.

Figures as published in a public case study about Skullcandy.

More case studies

Want results like these?

Tell us what you want customers to be able to do on WhatsApp, SMS or a call, and we will show you how it would work for you.

Start free Talk to us on WhatsApp

7 days free · no card needed