A booking chat instead of a long form: 300 more design consultations a month

The problem

People who wanted a free design session had to fill in a long form on the website and wait for a call back. Many gave up before booking, and there was no good way to bring lost leads back. Leads from email and SMS turned into orders only 1.3 percent of the time.

What they set up on WhatsApp

• A "Book a free design session" button on the website that opens a WhatsApp chat
• A chat assistant that asks the right questions, notes what the customer wants and offers open time slots
• Confirmed bookings sent straight to the CRM, with a person stepping in only when needed
• A store locator in the same chat: the nearest showroom, directions and an appointment

What changed

The WhatsApp booking flow now brings in more than 900 qualified leads and over 300 additional design consultations every month. Leads that come through WhatsApp convert to orders at 2.8 percent, about twice the rate of other channels.