Template approval

Meta's review of each new WhatsApp template before it can be sent, ending in approved, rejected or a request for changes.

Every template is reviewed by Meta before use. Many are decided within minutes by automated checks; some take longer when a person needs to look. The outcome is approved, rejected, or in some cases a change of category, for example a Utility template moved to Marketing.

Approval is not permanent. A template that customers block or report can be paused or disabled later, and Meta may re-categorise approved templates whose content does not match their category.

To get templates approved first time: pick the right category, write in full sentences, give realistic sample values for every variable, avoid threatening or misleading wording, and make sure links and media work. If you need to change an approved template, expect it to go through review again. In Marichi Talks you submit templates from the template screen and their current status is tracked there.