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The business name shown to customers on WhatsApp, which Meta reviews and must approve before it appears.
The display name is what customers see at the top of a chat with your business. Meta reviews every display name against its guidelines before it is shown, and a number cannot be fully used for business messaging until its name is approved.
Meta looks for a clear link between the name and the business behind it. A name that matches your registered company, your website or your brand on signage usually passes. Names that are generic words, include extra descriptions or slogans, use unusual capitalisation, or impersonate another brand are commonly rejected.
Keep it short and exactly as customers know you. If your registered name differs from your trading name, make sure the trading name appears on your website or other public material so Meta can see the connection. Changing the display name later triggers a fresh review, so choose carefully at the start.
'Chanda Hardware' for a shop registered as Chanda Hardware Ltd is likely to pass. 'Chanda Hardware - Best Prices in Lusaka' is likely to be rejected.