Marichi Talks
Facebook and Instagram ads whose button opens a WhatsApp chat with the business instead of a website.
Click-to-WhatsApp ads are ads on Facebook or Instagram with a 'Send message' button that opens a WhatsApp chat with your business. They are created in Meta's ads tools and linked to your WhatsApp number.
They suit businesses that sell through conversation: property, vehicles, education, services, anything where customers have questions before buying. The customer starts the chat, which opens a customer service window. Meta has also offered a longer free messaging period for conversations that begin from these ads.
Have a reply ready before the ad goes live. A chatbot that greets the customer, asks what they are interested in and hands over to a salesperson works well. Prefill a message in the ad so you can tell which campaign brought each chat. Replies from these chats arrive in the Marichi Talks inbox like any other conversation.