An automated conversation that answers customers, asks questions and takes actions on WhatsApp without an agent typing each reply.
A chatbot on WhatsApp is a set of automated steps: send a message, offer buttons or a list, ask a question and save the answer, check a condition, call your own system, then continue. Many are built as flows on a visual canvas rather than written as code.
A good chatbot handles the questions your team answers fifty times a day, at any hour, and passes everything else to a person. Order status, branch hours, balance checks and appointment booking are typical. A bad one traps customers in loops with no way out.
Start with the top few reasons people message you, design each path end to end, and always include a way to reach a person. In Marichi Talks, Flow Builder lets you build flows with messages, buttons, lists, questions that save to contact attributes, conditions, API requests to your own systems, links between flows and handover to a person. Test Flow runs the real flow before customers see it.