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Glossary

AI answering (AI chatbot)

A chatbot step that uses AI to answer customers' questions in plain language from the business's own documents and FAQs.

A traditional chatbot follows fixed paths. AI answering adds a step that reads the customer's question in their own words and replies using information the business has provided: an FAQ, a price list, policies, product documents.

It helps with the long tail of questions that do not fit a menu, such as 'Do you deliver to Chipata on Saturdays?' or 'Can I pay the deposit in two parts?'. The quality of answers depends on the quality of the material behind it, so it works best when that material is clear and current.

Give it focused, accurate documents, review what it says in testing, and keep a handover to a person for anything it cannot answer or that needs judgement. In Marichi Talks, AI answering is a step in Flow Builder that answers from your own knowledge, and an AI assistant can also help build a flow from a plain-language description.

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