wa.me link (click-to-chat)

A short web link that opens a WhatsApp chat with a business number, optionally with a message already typed for the customer.

A wa.me link opens WhatsApp directly to a chat with a given number. It follows the pattern wa.me/ followed by the full number in international format, without the plus sign or spaces. Adding a text parameter fills in a starting message the customer can send with one tap.

Click-to-chat links are the simplest way to let customers start the conversation, which opens the customer service window and lets you reply freely. Put them on your website, in email signatures, on social media profiles, in SMS messages and on invoices.

Use a pre-filled message that tells you where the customer came from, such as 'Hi, I saw your price list on the website'. It helps agents and a chatbot respond correctly. Marichi Talks includes a link generator that creates wa.me links with a pre-filled message.