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Comparison

Marichi Talks vs Wati

A WhatsApp-first customer engagement platform with plans priced in rupees, an omnichannel inbox and AI agents. Here is how the two compare, and who each one suits.

Marichi TalksWati
PlansNo plan: pay as you goGrowth ₹2,699, Pro ₹5,799, Business ₹16,799 a month, billed quarterly
UsersAdd your team; roles and permissions per appGrowth 3 users; Pro and Business 5 included, more at ₹1,299 or ₹2,199 per user a month
Message feesPay as you go from a wallet: you pay for what you send, each message priced before it goes; 1,000 free WhatsApp service messages per number a monthMeta's charges by category and country, from a rate card per plan
ChannelsWhatsApp, AI voice calls, SMS (Zambia and Tanzania), email and RCSInbox for WhatsApp, calling, Facebook, Instagram, TikTok, webchat and RCS; voice AI agents on Business
Extra numbersConnect more numbers as separate apps in one account₹2,499 a month per additional WhatsApp number

Wati's details are from Wati pricing, checked on 4 November 2026. Prices and features change; check their site for the latest. Spotted something out of date? Write to hello@marichisolutions.com.

Where Wati is stronger

  • Instagram, Facebook, TikTok and webchat in the same inbox
  • Ready integrations such as HubSpot and Salesforce on higher plans
  • A large Indian customer base and ecosystem

Choose Wati if: You sell through Instagram and TikTok as much as WhatsApp and want them in one inbox with CRM integrations.

Where Marichi Talks is stronger

  • No monthly subscription or per-user fee
  • Voice, SMS and email as well as WhatsApp
  • Wallets in kwacha and shillings for African businesses

Choose Marichi Talks if: You want to pay per message with no plan or per-seat fee, or you are in Zambia or Tanzania and want local currency.

Most relevant for businesses in India. See every comparison.

Questions people ask

Is Marichi Talks a good alternative to Wati?

You want to pay per message with no plan or per-seat fee, or you are in Zambia or Tanzania and want local currency: then yes. You sell through Instagram and TikTok as much as WhatsApp and want them in one inbox with CRM integrations: then Wati may suit you better.

Can I move from Wati to Marichi Talks?

Yes. Your WhatsApp number and business account belong to you; you connect the number through Meta's sign-up in Marichi Talks, and bring your message templates and contacts with you.

Start with your own number today

Sign up and connect WhatsApp in one sitting. The free trial includes credit for your first campaigns; after it, you pay only for what you send.

7 days free · no card needed