A WhatsApp message that shares a map pin, either sent by the business to show a place or by the customer to share where they are.
A location message carries a map pin with coordinates and, optionally, a name and address. Businesses send them to show where a branch, pickup point or event is. Customers send them to share a delivery address or where they need help.
Locations remove ambiguity, especially where street addresses are informal or hard to describe. A delivery driver with a pin finds the customer faster than with 'behind the green shop near the clinic'. Businesses can also ask for a location with a request message.
Ask for a location when it really matters, such as deliveries, roadside assistance or site visits, and explain why. Save it to the contact if you will need it again. In Marichi Talks, Flow Builder handles media and location, so a flow can ask for and receive a customer's location as part of a conversation.
Bot: 'Please share your location so our nearest technician can reach you.' Customer sends a pin from their phone.