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Glossary

Marketing template

A WhatsApp template category for promotions, offers, product news, reminders to buy and re-engagement messages.

A marketing template is any template whose purpose is to sell, promote or bring a customer back. That includes discounts, new arrivals, event invitations, abandoned-cart nudges and general newsletters. If in doubt, Meta treats a message as marketing.

Marketing messages are usually the most expensive category, and they are the ones customers are most likely to block or report if they feel unwanted. Those reactions feed into your quality rating and can lower your messaging limits. Meta also limits how many marketing messages a single person receives from businesses, so some sends may not be delivered.

Send marketing templates only to customers who opted in to hear offers, keep them relevant to what they bought or asked about, and give an easy way to stop, such as a 'Stop offers' quick reply. Run them as campaigns in Marichi Talks so you can see sent, delivered, read, replied and failed counts for each one.

Example

Hi {{1}}, our new term school uniforms are in. Show this message at any branch this week for 10% off. Reply STOP to opt out of offers.

Start with your own number today

Sign up and connect WhatsApp in one sitting. The free trial includes credit for your first campaigns; after it, you pay only for what you send.

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